Funny or Die

Via The Hollywood Reporter comes the news that Will Ferrell and Adam McKay's production company, Gary Sanchez Prods., has launched a new comedy video web site, FunnyOrDie.com.

The site was launched last week, and the first featured two-minute comedy skit called "The Landlord", which stars Will Ferrell, Adam McKay, and McKay's toddler daughter, has garnered over 1.5 million page views.

FunnyOrDie also features user-generated comedy videos, allowing anyone to upload their clips. But unlike YouTube and other popular user-generated sites, the viewers' ratings for the videos determine their fate -- thus the name of the site -- with only the highly rated staying on. Those with negative reviews are banished to the "Crypt" section of the site.

Those of you with genuinely funny videos should consider this as an excellent opportunity to pitch your material to a tough crowd.