Thursday 26 July 2007

Wet Weather Brightens Sales

The BBC reports that our very wet summer has contributed to a sharp increase in DVD sales in the UK (and one assumes, Ireland).

In June there was a 38% increase in the sales of DVDs compared to the same month the previous year, according to the British Video Association (BVA).

"Home entertainment has clearly offered some respite to the dreary wet weather," the BVA said.

Overall sales rose by 12.6% in the first six months of the year, during which 108 million DVDs were sold.

"DVD continues to prove its strength as a format and demand from customers keeps rising," BVA director general Lavinia Carey said.

She also drew attention to a 4.7% increase in DVD rentals in June - the first rise in 12 months.

No comments: