New Markets in Radio

According to an article in The Stage a consortium led by Channel 4 won the license to launch ten new national digital radio stations.

4 Digital Group, which includes Channel 4 Radio, Sky News Radio, Emap and Virgin Radio owner SMG, beat rival bidder National Grid Wireless to win the new 12-year licence.

It will now start work on preparing its ten-station offering, which includes two speech-based stations.

One of these will be Channel 4 Radio, which is expected to rival the BBC in terms of its comedy and drama output and launch a soap to compete with The Archers on BBC Radio 4.

Those of you with an interest in writing for radio should keep these new markets in mind.