RTE goes mobile

ElectricNews.net reports that RTÉ will now offer entertainment and lifestyle content for Three's mobile TV service, building on the news and sports clips they've been offering for the past two years.

The partnership will see RTÉ shows such as 'The Late Late Show', 'Off the Rails' 'Tubridy Tonight' and 'Show Me The Money' being made available to both pre-pay and bill-paying Three customers at a rate of EUR0.50 for a period of 24 hours.

"We see your mobile as being your personal TV -- no sharing the remote, so you can watch what you want, when you want, where you want, up and down the country," said Three's head of entertainment David Riley. He added that RTÉ was the first of many mobile TV channels set to be launched by the network in the coming weeks.

The level of public interest in mobile TV services remains to be seen. A consumer mobility survey conducted by Canalys earlier this month revealed that nearly half of European consumers had no interest in mobile TV services, with a much greater proportion of those surveyed said they would like to have access to a GPS service through the mobile.