Films Attract Tourists

Bord Scannán na hÉireann/the Irish Film Board reports that foreign tourists spent €4.9 billion in Ireland in 2007, and a remarkable 15% of visitors cited "film" as a factor that influenced them to travel here. The IFB reckons that equates to €735 million in direct foreign investment.

The article implies that with the recent success of Once, The Tudors, and The Secret of Kells in international markets Ireland may continue to see an influx of tourists inspired to visit by celluloid fiction.