Wednesday 23 January 2008

BBC 3 Plans Integration

According to The Stage the BBC3 controller Danny Cohen plans to turn the channel into a "multi-platform experience", where TV and the internet combine to create a single, integrated offering.

Also as part of BBC3's new look, Cohen said user-generated content will be put at the "heart of the peak time schedule" and viewers will be able to record their own introductions to programmes, that will then be broadcast on BBC3.

"BBC3 should be known for pioneering risk. It should be obsessed with everything new - new talent, new programmes and new relationships with TV and the web," he said.

In terms of drama, Cohen said BBC3 was "committed to creating a consistent supply of imaginative drama" and added he had lined up six original pilots that will be shown from next month.

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